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General Manager - Zip World Penrhyn Quarry

General Manager – Zip World Penrhyn Quarry 

Zip World is North Wales’ ultimate adventure destination. Home to the world’s fastest zip line, the UK’s first alpine coaster, and the UK’s only subterranean net adventure, Zip World is committed to providing the most unique and thrilling adventures - from check-in to touch down. 

Building great teams is part of our success and our people mean the world to us in Zip World and we are looking for a passionate General Manager to motivate and inspire the large team (100+) at Penrhyn Quarry by creating an extraordinary place to work and translate this into smashing sales targets. 

This exciting opportunity is core to creating extraordinary experiences in a safe environment whilst maximising productivity, this will be achieved by using leadership skills, operational discipline, and commercial acumen to ensure delivery across the entire site. 

What will this role entail? 

  • Providing vision to the team, gaining buy-in and commitment to continually improve and challenge performance 
  • Taking responsibility for the delivery of operational excellence across the entire site, developing your team through support and coaching 
  • Building a culture that is truly passionate about the needs of our customers.
  • Monitor day-to-day operational systems and processes that provide visibility into goals, progress, and obstacles for our key activities 
  • Accountability for the performance of the site both operationally and commercially  
  • Monitoring the revenue and participant numbers for the site, looking to undertake corrective action as needed 
  • Constantly looking to find opportunities to grow the site's sales and working collaboratively with the marketing teams to identify and execute local sales initiatives 
  • Responsible for the local marketing plan and events for the site, seeking support from the central marketing team as required 
  • Meticulous focus on safety and compliance-driven through accountability  
  • Taking on accountability for site safety in conjunction with the Health, Safety & Risk Manager, ensuring that all accidents and reports are in line with company policy. 
  • Control all aspects of the site P&L 
  • Monitoring and reviewing control of the use of resource to ensure expenditure is controlled within budget throughout the year 

What will I need to be considered for this role?  

  • Razor-sharp focus on the customer experience and delivering this consistently through operational excellence while getting into the detail on what makes a customer visit extraordinary. 
  • Ability to build great relationships internally at all levels as well as 3rd Party on-site partnerships. 
  • Commercially minded with a record of accomplishment of growing sales and profit year on year. 
  • 2 years experience as a General Manager with full sales and profit responsibility across a multi-channel leisure and hospitality business
  • A great communicator who can be themselves, have fun, dream big and be part of the future growth of Zip World 


  • A passion for the outdoors 
  • Experience of working within a seasonal staffing environment 
  • Experience of working in a similar position in the adventure industry 
  • Delivery of large-scale projects/investment  

What will I receive in return? 

As the General Manager, you will receive an excellent salary, plus a range of attractive benefits including free gym membership, private AVIVA healthcare and discounted access to all Zip World adventures, food and beverage discounts at Zip World sites, and social events throughout the year. 

If you are interested in this role and possess the skills necessary, please apply by using the apply button, for more information please email recruitment@zipworld.co.uk 

Closing date - 16th April 2021


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