Balancing Profit With Purpose
The world’s first B Corp certified, multi-site attraction
B Corp
Proud to be accredited by B Corp
We are proud to be part of the B Corp family, which reflects our dedication to balancing profit with purpose. This status recognises our commitment to high social and environmental standards, transparency and accountability.
Our values
At Zip World, our values centre around a deep commitment to care for our community, contributing positively to the environment, and supporting each individual’s journey. We champion the freedom to succeed, ensuring that everyone can excel and grow. By prioritising people first, we have created a nurturing and inclusive space where every team member and guest feel valued. Our passion for what we do shines through in everything undertaken, driving us to deliver exceptional experiences with unwavering enthusiasm and pride for the adventure industry.
We care, contribute and support
We have already implemented changes to the way we do things with the adoption of solar energy, environmentally friendly flush systems, comprehensive training programmes for staff and securing long-term partnerships with local suppliers.
Freedom to succeed
We believe that giving colleagues the support and encouragement they need to succeed allows them to offer an exceptional service and positive attitude towards their role.
People first
Being a B Corp means much more that hitting numbers, it is a recognition that we are committed to the people that work with us and the almost 1 million of you who visit us each year. We strive to ensure both our customers, and our colleagues are at the heart of everything we do to enhance their experiences with us.
Proudly passionate
We are passionate about leading the way for responsible adventure tourism and believe our innovative thinking allows us to constantly grow and challenge what adventure tourism means. We want to give our customers the best experience possible and constantly drive to meet their expectation.
Our Trail B-lazers
Zip World's ‘Trail B-lazers’ integrate our principles into the business, making sure we keep the B Corp values at the forefront of everything we do. They lead the way to create a positive social and environmental change with an unwavering commitment to fostering an inclusive and supportive culture that prioritises the freedom to innovate and excel. With the enthusiasm of our Trail B-lazers, we are setting a course for a brighter, more sustainable future at Zip World.
Andrew Hudson, CEO
Andrew is ensuring that steps are taken to align our ambitions as an overall force for good. He will help guide our continuous improvement strategy with the B Corp framework to realise the mission of unleashing the adventure in all of us, in a way that benefits the society and environment we work and live in.
Matt Britton, CFO
Matt makes sure that we have all the information we need to make informative decisions within the business. He is committed to continuing the standards that B Lab have recognised in us.
Sean Taylor, President & Founder
Sean is committed to maintaining the passion for adventure tourism which he started back in 2013. He is taking steps to improve the impact we have on people, the planet and society.
Our B Corp score
In 2023, we began our exciting 18-month journey toward becoming a B Corp, driven by our commitment to balance adventure with purpose. Our goals are ambitious, and we're determined to continually improve our B Corp score as we move forward. We will also be reassessed every three years to maintain our B Corp status and receive an updated and hopefully further improved score; this will also help us track if we are still heading in the right direction.
With the dedication of our Trail B-lazers, we have exceeded those standards with a B Corp score of 96.0 points; setting a course for a brighter, more sustainable future at Zip World. The journey is just beginning; we're ready to make every step count!
| Area | 2024 Score |
|---|---|
| Governance | 18.9 |
| Workers | 26.0 |
| Community | 18.6 |
| Environment | 23.5 |
| Customers | 8.7 |
Andrew Hudson, CEO
Proud to join the movement
We’re incredibly proud to have been awarded B Corp Certification. This journey aligns with our ambitious goal to achieve net-zero carbon emissions by 2040. Specific initiatives include introducing an e-bus network, transitioning customer transportation from trucks to a more sustainable cable car system, and significantly reducing single-use plastics across our locations.
We're not the first and won't be the last
B-come accredited
We are proud to be one of only 18 adventure tourism organisations accredited worldwide and join a global community of more than 9000 B Corp businesses including many respected brands such as Patagonia, The North Face, Arc'teryx, and Kathmandu.
Discover how B Corp certification can elevate your commitment to social and environmental impact and better understand its transformative benefits. Dive in and explore how aligning with these values can drive meaningful change and showcase your dedication to making a difference.
Some questions are worth asking, so we are here to help answer any queries you may have.
We have crafted this FAQ section to help guide you on our B Corp journey. Whether you're curious about what accreditation entails or considering it for your organisation, our insights provide a clear and inspiring path.
What does it mean to be part of B Corp?
B Corp stands for ‘Better Corporation’. B-Corp certification is a global recognition from B Lab, awarded to businesses that meet the highest standards across multiple areas. B Lab certifies companies, known as B Corps, who are leading the way for change.
How do you become a B Corp?
To be considered a B Corp company you must meet certain criteria, according to their impact areas, governance, workers, community, environment and customers. You must reach a minimum of 80 points to pass. You will also be reassessed every three years to maintain your B Corp status and receive an updated and hopefully further improved score; this will also help you track if you are still heading in the right direction.
How have you made a difference so far?
We have already implemented changes to the way we do things with the adoption of solar energy, environmentally friendly flush systems, comprehensive training programmes for staff and securing long-term partnerships with local suppliers.